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English Български

Bulgarian Rose Karlovo

The company store of Bulgarian Rose Karlovo - Bulgaria’s first producer of natural rose products - is conveniently located in the city center of Sofia.


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Indulge in rose aroma, give in to enchanting sensations and choose among a wide range of authentic natural rose products. You will be attended by our trained staff, who will guide you through our museum section, depicting the history of rose oil and the intricacy of its distillation process.


Bulgaria is home to the so-called Valley of Roses - the only area in the world, where Rosa Damascena is so rich in oil. The Queen of all Flowers is harvested for the world-famous rose oil, regarded as more precious than gold. Rose oil consists of over 400 components of essential oils. It yields its invaluable properties to the cosmetic, aromatherapeutic and medical industries.


The Rose has always been a symbol of beauty, youth and health. This royal plant has a special place in people’s hearts from ancient to modern times and is part of romantic stories, legends and tales, which intrigue readers to this very day. The unparalleled aroma, delicate tenderness and unique qualities of this nature’s gift bring the feeling of luxury, health and happiness.


The Bulgarian Rose has a deep and strong aroma and from its flower we produce the finest rose oil. The gathering of the rose petals is a very delicate and labor-intensive process as it is done by hand while exercising great care. This occurs in the early hours of the morning, just as the flowers are blossoming and the essential oil they contain is as its highest concentration. Over 3000 kilograms of hand-picked rose petals are needed to produce just 1 kilogram of rose oil.


Referred to as “liquid gold”, for its unique properties and high price, the rose oil is a natural elixir with uncountable list of benefits. It contains minerals, vitamins and antioxidants, which have calming, anti-inflammatory and nourishing effects. Maintains high levels of hydration of the skin, while making it soft and tender to the touch. Aromatherapy with rose oil reduces the levels of cortisol (the stress hormone) and has a positive effect on depressive states.


The Bulgarian Rose Oil is a fragrant pleasure for the senses. In the past available only for the upper echelons of society, today it is used by the top cosmetic and perfume brands world-wide. The products, based on natural rose oil protect the skin from the natural elements and the stress of daily life. They offer nature-based therapy for the body and soul and help them preserve their vibrance and beauty.


Terms of Use

• With SoFun card, you benefit from a 10% discount from the indicated prices of all products.
• Please provide the staff with the SoFun card in advance.
• Address: 12 Tzar Osvoboditel Blvd.
• Work time: 9:30 - 19:30

Use with 10% discount.

With your SoFun card you can use the given discount for this sevcie. Please provide the card on place before requesting your bill.

Bulgarian Rose Karlovo, established in 1948, is the recognised custodian of the time-honoured heritage in the rose cosmetic industry. The factory has preserved and refined the long-standing authentic recipes and caters a wide range of best quality prized products.

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